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Cowboy Wisdom Book #3
E is for Elevate.
There’s no better place to hear a tall tale than while sittin’ around a roarin’ campfire. But this one is so tall it wouldn’t be fair to keep it all to ourselves.
It’s about the highest mountain on Earth. Some say it’s Mount Everest at 29,035 feet. But the trophy goes to the volcano Mauna Loa. It measures over 56,000 feet from the sea floor to the top. All of which is to say that what elevates one brand over another is often what lies below the surface. The same goes for agencies and branding firms.