Thanks for the question @MattHenryWine
When you say “Facebookization” we’re going to assume you mean the recent App update.
We have a few educated guesses why Linkedin looks and feels more like Facebook:
- Facebook is by far the most successful social media website with a market share of more than 45% – Linkedin ranks seventh (see chart below)
- Why reinvent the wheel? In business, if you see something that works, implementing it to the advantage of your company is done all the time.
- If your Linkedin looks and feels like Facebook, the familiarity could possibly cause one to use it more.
Is this good?
For Linkedin maybe. But also for people who use both. Maybe makes it easier to move back and forth between the two.
If you mean how the “Timeline” has become overcrowded with posts, we’d say bad. It’s becoming a time suck and posts are often irrelevant or purely promotional.
For the record, we’ll admit we’re not big users of Linkedin. We pop in from time to time, update some things and maybe skim the feed. But it’s not a go-to network, like Twitter.
Feel free to add further clarification of “Facebookization” below, or even add your two-cents worth.