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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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Branding

01

Feb
2016

No Comments

In Branding
Just launched

By Arengee

“From a publisher standpoint, this is exactly the kind of creative I’m looking for on Page 1”

On 01, Feb 2016 | No Comments | In Branding, Just launched | By Arengee

“Just a note to compliment you on the great creative work for the Portsmouth ad in February’s Virginia Business. Just like great editorial content, eye-catching ads are something that makes a magazine great. They help you and they help our readers. I think the open door on Portsmouth is superb both creatively and conceptually; it puts the right message across – clean and simple. From a publisher standpoint, this is exactly the kind of creative I’m looking for on Page 1. Keep up the great work!”

~ Bernie Niemeier, President & Publisher
Virginia Business

Portsmouth Economic Development Virginia Business ad

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19

Jan
2016

No Comments

In Questions
Social Media

By Arengee

Arengee on the “Facebookization” of LinkedIn – Good or Bad?

On 19, Jan 2016 | No Comments | In Questions, Social Media | By Arengee

Thanks for the question @MattHenryWine

When you say “Facebookization” we’re going to assume you mean the recent App update.

We have a few educated guesses why Linkedin looks and feels more like Facebook:

  1. Facebook is by far the most successful social media website with a market share of more than 45% – Linkedin ranks seventh (see chart below)
  2. Why reinvent the wheel? In business, if you see something that works, implementing it to the advantage of your company is done all the time.
  3. If your Linkedin looks and feels like Facebook, the familiarity could possibly cause one to use it more.

Is this good?

For Linkedin maybe. But also for people who use both. Maybe makes it easier to move back and forth between the two.

If you mean how the “Timeline” has become overcrowded with posts, we’d say bad. It’s becoming a time suck and posts are often irrelevant or purely promotional.

For the record, we’ll admit we’re not big users of Linkedin. We pop in from time to time, update some things and maybe skim the feed. But it’s not a go-to network, like Twitter.

Feel free to add further clarification of “Facebookization” below, or even add your two-cents worth.

Statistic US Market Share of Social Media websites

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15

Jan
2016

No Comments

In Branding
Cowboy Wisdom

By Arengee

E is for Elevate

On 15, Jan 2016 | No Comments | In Branding, Cowboy Wisdom | By Arengee

E is for Elevate - Let Arengee elevate your brand

There’s no better place to hear a tall tale than while sittin’ around a roarin’ campfire. But this one is so tall it wouldn’t be fair to keep it all to ourselves.

It’s about the highest mountain on Earth. Some say it’s Mount Everest at 29,035 feet. But the trophy goes to the volcano Mauna Loa. It measures over 56,000 feet from the sea floor to the top. All of which is to say that what elevates one brand over another is often what lies below the surface. The same goes for agencies and branding firms.

The question shouldn’t be “How big is your agency?” But “How big is your thinking?” “How deep is your experience?” And “Are the big names on the door working on my business?” So what separates Arengee from the herd? For starters, the names on the door are the people working on your account – every word, graphic, media buy, Vine and Tweet starts with us.

Our experience runs deep – 55 years combined experience helping clients from start ups to nationally recognized brands. Our strength lies in thinking about your business like it’s ours. Our goal? Just three words: to elevate brands.

Are you looking for a 50,000-foot perspective of your business? Or even a ground-level review on how small improvements can make a big difference? Just give us a call. We welcome the chance to take yours to new heights. Arengee.

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Vance Of Norfolk Writes, “What Is Your Opinion On BBQ Sauces?”

On 13, Jan 2016 | One Comment | In BBQ (the noun not the verb), Questions | By Arengee

KCBS judging plate with bbq sauce

Hi Vance, and thanks for your question.

Richard Gearhart here.

Always good to talk BBQ with others. I’m pretty sure I’m going to have a different opinion from the “#maninthehat”.

Personally, I tend to agree with the good folks at Dizzy Pig who think there are some real good sauces available at local stores or online.

While I have made some darn good sauces, it seemed to me I was just replicating what already existed. So I leave the sauce making to others and I focus my time on the meat, rub, temperature and time.

I personally like Sweet Baby Ray’s and the new sauces available from the Big Green Egg. Generally though, I like to try sauces from all over and have a variety available for guests to try.

Hope this helps and remember low and slow always, except in racing.

~ Richard Gearhart

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11

Jan
2016

No Comments

In Branding
Questions

By Arengee

#questionfortheguyinthehat – Bob G. asks “I always get confused with the four P’s of marketing. Can you review for me?”

On 11, Jan 2016 | No Comments | In Branding, Questions | By Arengee

Hi Bob. Thanks for your question. According to Marketing 101 there are 4 Ps in Marketing:
  • Product
  • Place
  • Price
  • Promotion
We always like to tell our clients there is a fifth one, too: People.
5-ps-of-marketing-graphic

The 5 Ps of Marketing:

  1. Product: Are you offering a product that solves a real problem? Is it something your competitors offer where they have the advantage? Do you completely stand behind your product?
  2. Place: this is somewhat self explanatory as it refers to your physical & online location. Are they easy to get to? To remember? Is it organized for the customer?
  3. Price: another self explanatory item. How are you priced? Are you consistent with your pricing? If you are the low price place, you have to be low priced across the board. Guarantees and return policy easy for the customer to understand?
  4. Promotion: this is the advertising, public relations, social media part of your marketing program.
  5. People: a company’s staff is their conduit to the customer or user. Staff needs to be well trained & motivated in their interactions with the public. And don’t forget your social media program. Your Facebook, Twitter and other social media outlets are looked at as they are people. Be careful how they interact with your public.

Roundup Thought

When looking at your marketing Ps, one is not more important than another. They all have to be in perfect balance for you to succeed. Give yourself a marketing review and see how you stack up.

28

Oct
2015

2 Comments

In Branding
rant
Social Media

By Arengee

Our response to Brad Jakeman’s Agency Bashing: Provide Viable Alternatives. Brains aren’t gender or ethnic exclusive. More >

On 28, Oct 2015 | 2 Comments | In Branding, rant, Social Media | By Arengee

PepsiCo Exec Has Tough Words for Agencies

Mr. Jakeman,

We have a few responses to your rant during the Association of National Advertising’s annual “Masters of Marketing” conference in Orlando, Fla.

“Can we stop using the term advertising…”

  • Please provide an alternative term to the act or practice of calling public attention to one’s product, service, need, etc., via paid media.

“I am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women,” he said. “Innovation and disruption does not come from homogeneous groups of people.”

  • A) Brains I.E. creative ideas, are not gender or ethnic specific.
  • B) Appoint a woman in your place – seems to match better with your line of thinking, and customer.

Question: Is this maybe your idea of lighting a fire under your current agencies since Coca-Cola seems to be able to stay on the cutting edge with the antiquated agency model?

Finallythe client approves ALL creative from the agency they hired.

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15

Jul
2015

No Comments

In rant
Social Media

By Arengee

Sweet lies – PR folks try to claim success for Hershey over TV ads. Spin left sour taste in our mouths.

On 15, Jul 2015 | No Comments | In rant, Social Media | By Arengee

Here’s the claim: “PR campaign led to greater ROI and market share than better-funded TV advertising approach”

Article: http://www.prweek.com/article/1355826/case-study-sweet-success-pr-out-performs-ads-jolly-rancher-china

The PR approach: Lure college kids with FREE candy on move-in day, then send out “girls with bright smiles and fruit-colored outfits roamed campus to spread the Jolly Rancher story, distribute product samples (FREE) and encourage social media responses.”

The TV approach: A “better-funded” media buy – sorry, they didn’t share the TV spot.

So, to summarize:

  • Free candy samples to college kids
  • Cute girls handing out more free samples to college kids
  • Cute girls asking college kids to post on Social Media – probably with an incentive for more FREE candy. (Like they needed the incentive.)

Vs:

  • TV spot (with un-known message, quality) telling people “Hey, there’s a new candy from some company you are not very familiar with you should try. Go to the store and buy some today.”

Well duh!  Which do you think would get more attention and awareness?

Nice try PR folks. Nice try.

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23

Jun
2015

No Comments

In Cowboy Wisdom
Social Media

By Arengee

Great minds think alike Mr. Atkinson. We proposed a fleet of Smart Cars instead of the Tide. Call us for future marketing help.

On 23, Jun 2015 | No Comments | In Cowboy Wisdom, Social Media | By Arengee

RE: Virginia Beach treasurer pays for newspaper ad against light-rail extension

I’d also like to propose the City of Virginia Beach use half of the $20 million to set up a Smart Car pilot program.

Why Smart Cars instead of Bentley’s? Well – besides being roughly 1/5th the cost of a Bentley – Smart Cars take up half the parking space. You could virtually double parking in Norfolk and Virginia Beach. Well, at 1,100 people a day you could get an additional 1,100 parking spots. LOL.

Please print out this ad, write “NO” on it and mail to:
John T. Atkinson, Light Rail Fund, 2411 Whaler Court, Virginia Beach, VA 23451

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