There’s no better place to hear a tall tale than while sittin’ around a roarin’ campfire. But this one is so tall it wouldn’t be fair to keep it all to ourselves.
It’s about the highest mountain on Earth. Some say it’s Mount Everest at 29,035 feet. But the trophy goes to the volcano Mauna Loa. It measures over 56,000 feet from the sea floor to the top. All of which is to say that what elevates one brand over another is often what lies below the surface. The same goes for agencies and branding firms.
The question shouldn’t be “How big is your agency?” But “How big is your thinking?” “How deep is your experience?” And “Are the big names on the door working on my business?” So what separates Arengee from the herd? For starters, the names on the door are the people working on your account – every word, graphic, media buy, Vine and Tweet starts with us.
Our experience runs deep – 55 years combined experience helping clients from start ups to nationally recognized brands. Our strength lies in thinking about your business like it’s ours. Our goal? Just three words: to elevate brands.
Are you looking for a 50,000-foot perspective of your business? Or even a ground-level review on how small improvements can make a big difference? Just give us a call. We welcome the chance to take yours to new heights. Arengee.
Great minds think alike Mr. Atkinson. We proposed a fleet of Smart Cars instead of the Tide. Call us for future marketing help.
I’d also like to propose the City of Virginia Beach use half of the $20 million to set up a Smart Car pilot program.
Why Smart Cars instead of Bentley’s? Well – besides being roughly 1/5th the cost of a Bentley – Smart Cars take up half the parking space. You could virtually double parking in Norfolk and Virginia Beach. Well, at 1,100 people a day you could get an additional 1,100 parking spots. LOL.
Please print out this ad, write “NO” on it and mail to:
John T. Atkinson, Light Rail Fund, 2411 Whaler Court, Virginia Beach, VA 23451
“The more we think we know the less we actually do” Why $25 billion in media money just went up for grabs.
Read the article here: http://www.businessinsider.com
“I did a quick glance, and I want to read it more in depth later, but have a nagging suspicion that the more we think we know the less we actually do.
“This uber micro targeting we do has another impact too. It avoids communicating with heretofore unknown customers depriving ourselves from growing the brand.”
“Most good brands have as good people as the agency therefore the expertise gap is very narrow. I think the bottom line is with all the new technologies and social media, no one has been able to really break out and change the dynamics of the return on investment.”
Arengee Media Guru
Photo credit: LendingMemo.com
Dear Potential Clients,
“Just because you can, doesn’t mean you should.” ~ Cowboy Wisdom
The Agency Review Process is completely flawed. It wastes your time, your money, the time and money of potential agencies and rarely, if ever, provides creative that will ever see the light of day.
Senior Editor (Agencies) for Adweek, Andrew McMains, writes “that as long as agencies outnumber marketers, marketers will have the leverage to ask for more.”
The fact clients are sitting out there thinking they can get things for free just because there are more agencies than clients points to a bigger problem plaguing our business for years – lack of respect.
None of these clients would treat other professionals they hire the way they treat Ad Agencies. Have any of these companies used this process to find their Lawyer? Their Financial Advisor? Would any of these Marketing Directors use this process to find their own personal Doctor or Dentist?
What’s worse, Andrew’s article points out people who used to be on the “agency side” feel this is a perfectly acceptable process. I’d bet you dollars to doughnuts if you asked them about this process while they were working for the agency they’d be singing a much different tune.
Here’s a much more efficient process if you truly want to know how an agency thinks and works – hire them for a project. Give five or six companies the same project with the same budget and pay them. Maybe do it over a period of five or six months. Meet their staff members. Break bread and maybe even crack a few cold one’s. See how they deal with deadlines, questions, feedback. Get a real idea how they would solve your marketing challenge.
I guarantee this would be a much more enjoyable experience for all involved. And you’ll get better results.
Bottom line, the current Agency Review Process needs to go the way of the dinosaur.
PS: Who do you think ultimately foots the bill for these Agency Reviews? It would be the clients the agency currently has I.E. you, if you hire them.
Agencies are like any other business – they are in business to make money. You have a problem with that?
Let us state categorically we have no dog in this election fight. Our only interest is our airwaves are being bombarded by negative television spots run by Republican Robert Bloxom Jr. against the Democrat Willie Randall.
What we know is that negative advertising is designed to suppress voting. It’s supposed to make the other candidate look bad. It’s suppose to make one side feel all is lost and not go to the polls.
In the case of Mr Bloxom’s spot, it tries to do the obvious. It shows a photo of Mr Randall – which is actually a very good likeness of the other candidate – with an audio clip of him saying he is going to support President Obama’s agenda designed to help everyone. No photo manipulation. No horns drawn on the candidate. No grainy overlay. No text to help you emphasis the negative.
Now, we’re not sure how this election will turn out but if Mr Randall wins, credit should go to Mr Bloxoms’ TV spot.
5 reasons Social Media and Internet Marketing should NOT be replacing or overtaking other media purchases
- Human beings are NOT ONE DIMENSIONAL – they see marketing messages from many different mediums EVERY MINUTE
- Try as we might with survey’s and surveillance, humans CAN NOT recall exactly where they saw or heard a marketing message
- The data collected by every website and Social Media Network is only a HISTORY OF THE PAST
- The data CAN NOT predict the future since it cannot extrapolate consumer experience
- The data collected DOES NOT know where the consumer is in the buying cycle
Should we get some printed up? Send us an email with your shirt size.
Client Agency Relationship Tip: It’s okay to not like something but you better have a suggestion, example or alternative
Let’s face it, when there are several people involved with anything it’s hard to come to a consensus. And there always seems to be at least one person who doesn’t like anything but can’t say why. We’re always looking for great articles to help with Client communications/feedback and we found this one on the FastCompany website: Feedback Without the Fireworks.
We understand Clients are not designers and don’t understand “designer speak”. And many creative people don’t always explain their ideas and solutions well.
Both sides just need to communicate. Take a deep breath. You’re all woking for the same goal. Share this article with your team.
Here are a few highlights:
- When there’s no clear example of the counterproductive behavior, it’s easy for the recipient to rebut your claims and deny that there’s a problem, and it’s quite likely that you’re merely criticizing.
- Feedback differs from criticism because there’s a path to improvement embedded in feedback messages.
- When it comes to negative feedback, be clear, be focused, and then be gone.
Tweet or Comment your favorite tips for dealing with Clients who have a hard time explaining what they want, their goals, their objectives, and their objections to solutions presented. If your on the Client side, Tweet or Comment your least favorite designer speak and some suggestions for creative people to better communicate. Please include #clientagencyrelationships in your post.