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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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Case Studies

Children’s Museum of Virginia Children's Museum of Virginia Grand Opening Billboard May 2011 Children's Museum of Virginia website

On 24, Dec 2012 | In | By Arengee

Children’s Museum of Virginia

Objective:

Completely re-brand the Children’s Museum of Virginia and unveil the new branding concurrently with the museum’s reopening following a $14 million renovation.

Solution:

We created a new logo, website, multi-media campaign and collateral that appealed to both children and adults. The new typeface projects the image of a professionally run museum and the use of the museum’s mascot communicates fun to kids. The large images of children chosen worked well with the imagination theme.

Results:

More than 220,000 people visited the museum in the first full year – more than double the previous record.

Marketing ROI was 10:1

Visit the Children’s Museum of Virginia website