On 24, Dec 2012 | In Branding | By Arengee
Introduce a new restaurant/franchise in a crowded marketplace. Owner wanted to utilize furniture and fixtures from a previous franchise to keep store update cost reasonable.
We started by finding smarter ways to attract attention. We created a dynamic logo that was both fun and upscale. We established a color palette that worked well with the existing dark brown furnishings. Our team directed repainting of the interior, designed new interior signage and chose a unique canopy color to help the shop stand out. The fun name and design lent themselves to numerous memorable branding opportunities including t-shirts, teaser cards and gelato cups.
Happy, loyal patrons.