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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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Taste of Hampton Roads Taste of Hampton Roads Taste of Hampton Roads Taste of Hampton Roads

On 28, Dec 2012 | In | By Arengee

Taste of Hampton Roads

How we turned engaging illustrations into food for thought.

Taste of Hampton Roads is the premier annual charity event for the Foodbank of Southeastern Virginia. Since its inception, the Foodbank has distributed over 221 million pounds of food directly and though partner agencies to help reduce hunger in our community.

Arengee has been a Board member for this event for over a decade – developing branding and marketing pieces including posters, save-the-date postcards, tickets, t-shirts, souvenirs programs and a variety of digital media.

Every year, we challenged ourselves to develop a better, more compelling design that would top the previous year’s effort. We worked with local illustrators who took our ideas and vision and created fun and memorable images.

In 2007, we developed a theme that zagged from the expected. The idea was one that resonated to a diverse population — there’s a little bit of country in all of us.

We proud to say that every year we helped bring in more money than the year before. The result? We were able to take a bite out of hunger and help feed hundreds of thousands of our neighbors in Hampton Roads.

Hungry for something truly different?

At Arengee, we’ve discovered that some of the best work is delivered when we direct the illustrator less with specifics and more with what the finished piece needs to accomplish. It frees up creatives to envision unexpected and exciting solutions to challenges.

Creativity. It’s just one of the many benefits Arengee brings to the table. If you have a taste for more, just give us call.