Umoja Festival Portsmouth
For events, clients want to increase the number of attendees every year. This year the bar was set a little higher – it was their 25th Annual event. We rose to the occasion and exceeded expectations. Here are the results:
- Website generated more than 19,000 sessions and nearly 50,000 page views in just 4 weeks
- More than 11,000 visitors to the website over the the festival dates – May 22-24
- Social Media marketing reached more than 198,000 people within 50 mile radius and generated more than 503 attendance confirmations and more than 400 Event Shares
- The multi-media plan for the 25th Annual Umoja Festival was targeted against a variety of micro targets including ethnic groups. The plan generated over one million impressions at a cost of less than 1 cent per impression.
- Estimated event attendance of more than 23,000 over the three day event
Got an event that needs marketing help. Give us a call.