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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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Case Studies

Children’s Museum of Virginia Children's Museum of Virginia Grand Opening Billboard May 2011 Children's Museum of Virginia website

On 24, Dec 2012 | In | By Arengee

Children’s Museum of Virginia

Objective:

Completely re-brand the Children’s Museum of Virginia and unveil the new branding concurrently with the museum’s reopening following a $14 million renovation.

Solution:

We created a new logo, website, multi-media campaign and collateral that appealed to both children and adults. The new typeface projects the image of a professionally run museum and the use of the museum’s mascot communicates fun to kids. The large images of children chosen worked well with the imagination theme.

Results:

More than 220,000 people visited the museum in the first full year – more than double the previous record.

Marketing ROI was 10:1

Visit the Children’s Museum of Virginia website

March of Dimes Hampton Roads Signature Chef website March of Dimes Hampton Roads Signature Chef website March of Dimes Hampton Roads Signature Chef website

By Arengee

On 19, Jan 2013 | In | By Arengee

March of Dimes Hampton Roads Signature Chef website

Need a website to promote your charity event with multiple locations? Give Arengee a call.

Visit the March of Dimes Hampton Roads Signature Chef Charity Event website

Run for the Dream Marathon Poster Run for the Dream Marathon Poster

By Arengee

On 10, Jan 2013 | In | By Arengee

Run for the Dream Marathon Poster

We were brought in to create a timeless concept for this fundraising Marathon held in Williamsburg, Virginia. The client wanted a branding concept that:

  1. Appealed to runners; was a challenge
  2. Promoted the beautiful location and destination of Williamsburg
  3. Was action oriented
Jerry Slemp Benefit Horse Show logo Jerry Slemp Benefit Horse Show logo

By Arengee

On 03, Jan 2013 | In | By Arengee

Jerry Slemp Benefit Horse Show logo

Jerry Slemp, a very good friend of ours, had a terrible accident while training a young horse. The horse flipped over while he was riding and landed on top of Jerry. The horse weighed over 1,200 pounds. Jerry weighs about 120 pounds with soak and wet clothes and rocks in his pocket. Jerry is lucky to be alive.

Jerry’s friends got together to put on a Horse Show Series with all the proceeds going to help cover medical bills. We lent our voice (Jeff’s a pretty good show announcer) and our design talents to the cause.

Jerry’s still working with horses.

By Arengee

On 08, Jan 2013 | In | By Arengee

Children’s Museum of Virginia Gift Shop Commercial

Only one person (hint: Ho Ho Ho) knows the toys kids like, better than the Children’s Museum of Virginia Museum Gift Shop.

Gosport Arts Festival website

On 03, Jan 2013 | In | By Arengee

Gosport Arts Festival website

The Gosport Arts Festival has a forty-three year tradition in Hampton Roads. 2013 will be our thirteenth year in Portsmouth’s beautiful Olde Towne.

Gosport consists of approximately 150 juried artists and craftsmen displaying two- and three-dimensional work. Cash awards exceed $7,500 with additional support provided by many regional sponsors. Gosport benefits Edmarc Hospice for Children, a special local charity that was the first of its kind in the nation. Since 1978, Edmarc has offered assistance to patients and their families every day of the year.

Gosport has a large volunteer base that is dedicated to providing the ultimate festival experience for its artists and patrons. Artists are assisted with their booths, treated to drinks and snacks during the weekend, and invited to a reception and Awards Ceremony featuring a complimentary dinner.

Another one of our pro bono clients, Arengee has donated website design, programming and maintenance for the past several years.

> Visit the Gosport Arts Festival website

Cowboy Wisdom Book #1 Cowboy Wisdom Book #1 Cowboy Wisdom Book #1 Cowboy Wisdom Book #1 Cowboy Wisdom Book #1 Cowboy Wisdom Book #1

By Arengee

On 28, Dec 2012 | In | By Arengee

Cowboy Wisdom Book #1

Although we enjoy our iPads immensely, we love real books. So we have started our own series of “Cowboy Wisdom” books.

Not ones to take ourselves too seriously, these books feature photos, fun facts, a little about our agency, some case studies of work we are proud to have created, and, of course, Cowboy Wisdom.

There are two ways to get a copy of Cowboy Wisdom Book #1:

  1. Businesses interested in working with us call (757-213-6818) or email
  2. Purchase a copy here
Virginia Zoo Annual Report Virginia Zoo Annual Report Virginia Zoo Annual Report

On 28, Dec 2012 | In | By Arengee

Virginia Zoo Annual Report

What happens when you open the cages and let the creatives roam free.

You’d have to travel back to 1892 to witness the beginning of what has become a landmark attraction in Norfolk, Virginia – the Virginia Zoo.

The zoo asked us to create an annual report and gave us carte blanche –no parameters, no preconceived ideas, or focus. The challenge? The zoo had a little or no money for production.

Small budgets require big ideas. We had to find creative ways to deliver a product that was equal to a big budget project. We interviewed zoo keepers after hours and on weekends. We worked with a photographer who captured images for free. We hornswoggled a paper company to donate paper in return for free samples they could use as promotions. And we enticed the printer to heavily discount their fee. The result was a runaway success. The concept was a hand-bound, sketchbook format with all text handwritten. The report was featured in Dynamic Graphics magazine and Design Secrets: Layout published by Rockport.

The Virginia Zoo reported to us they included the piece with several grant applications and were told that the highly graphic report helped them stand out from stacks of other applicants.

Ready means evolving the creative to survive no matter what the budget.

There are some projects that are more than assignments. They’re a labor of love. We were able to negotiate with vendors because they saw the potential of the creative.

Is your budget an elephant or a mouse? Either way, we can help you find a creative solution that can turn ideas into success.

The Kellogg Organization The Kellogg Organization The Kellogg Organization

By Arengee

On 28, Dec 2012 | In | By Arengee

The Kellogg Organization

How we helped turn a tiny ad into a timeless marketing campaign.

The name Kellogg usually brings to mind bowls of Frosted Flakes or Rice Krispies.

But while the Kellogg Organization shares the famous name, it’s the fundraising counsel of choice for over 450 of America’s top non-profit organizations. The firm’s unique combination of culture, enthusiasm and distinctive creative style have earned it a growing national and international reputation for excellence.

Originally, we were asked to work on a “tombstone ad” project – a template the firm could use to make announcements such as signing on a new client or adding new staff members.

After taking a closer look at how we might help brand their business more effectively, we developed a series of four ads and presented them along with the original template ad.

The ads reflected the Kellogg Organization’s understated elegance and simplicity. They were designed to educate potential clients about Kellogg’s expertise and help brand the company as thought leaders in the industry.

The Kellogg Organization has used this campaign for more than 20 years.

At Arengee, ready means always looking for new opportunities to help clients. It’s going beyond the assignment to find the right solution to enable clients to achieve their goals.

Hungry for smarter creative? Come and talk with us. We’ll bring the cereal.

Taste of Hampton Roads Taste of Hampton Roads Taste of Hampton Roads Taste of Hampton Roads

On 28, Dec 2012 | In | By Arengee

Taste of Hampton Roads

How we turned engaging illustrations into food for thought.

Taste of Hampton Roads is the premier annual charity event for the Foodbank of Southeastern Virginia. Since its inception, the Foodbank has distributed over 221 million pounds of food directly and though partner agencies to help reduce hunger in our community.

Arengee has been a Board member for this event for over a decade – developing branding and marketing pieces including posters, save-the-date postcards, tickets, t-shirts, souvenirs programs and a variety of digital media.

Every year, we challenged ourselves to develop a better, more compelling design that would top the previous year’s effort. We worked with local illustrators who took our ideas and vision and created fun and memorable images.

In 2007, we developed a theme that zagged from the expected. The idea was one that resonated to a diverse population — there’s a little bit of country in all of us.

We proud to say that every year we helped bring in more money than the year before. The result? We were able to take a bite out of hunger and help feed hundreds of thousands of our neighbors in Hampton Roads.

Hungry for something truly different?

At Arengee, we’ve discovered that some of the best work is delivered when we direct the illustrator less with specifics and more with what the finished piece needs to accomplish. It frees up creatives to envision unexpected and exciting solutions to challenges.

Creativity. It’s just one of the many benefits Arengee brings to the table. If you have a taste for more, just give us call.