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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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Case Studies

Legal Food Frenzy Logo Statewide Legal Food Frenzy Logo by Logo design by Arengee Branding

By Arengee

On 12, Nov 2015 | In | By Arengee

Legal Food Frenzy Logo

A recent study by Feeding America found that almost 1.2 million Virginians are considered “food insecure.” A large number of these individuals are children, senior citizens, disabled adults, and the new face of hunger—individuals who have lost their jobs, are unemployed or underemployed, and are having problems making ends meet. In fact, Virginia’s food banks continue to experience record demand for services. In 2014 alone, the food banks of Virginia have distributed almost 142 million pounds of food and grocery products.

Established 2007

In response to this urgent need, the Office of the Attorney General, The Young Lawyers Division of The Virginia Bar Association, and the Federation of Virginia Food Banks joined efforts in 2007 to create the Statewide Legal Food Frenzy—a food and fund drive competition among all Virginia law firms and organizations. In this friendly competition, the law firm or organization that raises the most food (based on a per person average—attorneys and staff) will be awarded the prestigious and highly coveted “Attorney General’s Cup.” In addition, the Attorney presents 11 additional awards in categories for sole practitioner, small, medium, and large size firm, and top law school, top government/public interest office, and top corporate legal department.

Over the past eight years, law firms, legal organizations, and law schools who participated in the Statewide Legal Food Frenzy have raised the equivalent of more than 11.4 million pounds of food.

Arengee created this logo for the inaugural event. Part of the design included an easy way to update the current year.

Virginia Quarter Horse Classic Logo Virginia Quarter Horse Classic Logo

By Arengee

On 24, Mar 2013 | In | By Arengee

Virginia Quarter Horse Classic Logo

While serving on the Board of the Virginia Quarter Horse Association, Jeff was instrumental in renaming and rebranding one of the premier Quarter Horse Shows on the East Coast. Jeff encouraged the Board to rename the event to promote the Commonwealth as well as the Association responsible for creating it.

This logo looks great embroidered on awards such as jackets, horse blankets and prints well on ribbons.

Jerry Slemp Benefit Horse Show logo Jerry Slemp Benefit Horse Show logo

By Arengee

On 03, Jan 2013 | In | By Arengee

Jerry Slemp Benefit Horse Show logo

Jerry Slemp, a very good friend of ours, had a terrible accident while training a young horse. The horse flipped over while he was riding and landed on top of Jerry. The horse weighed over 1,200 pounds. Jerry weighs about 120 pounds with soak and wet clothes and rocks in his pocket. Jerry is lucky to be alive.

Jerry’s friends got together to put on a Horse Show Series with all the proceeds going to help cover medical bills. We lent our voice (Jeff’s a pretty good show announcer) and our design talents to the cause.

Jerry’s still working with horses.

Gosport Arts Festival website

On 03, Jan 2013 | In | By Arengee

Gosport Arts Festival website

The Gosport Arts Festival has a forty-three year tradition in Hampton Roads. 2013 will be our thirteenth year in Portsmouth’s beautiful Olde Towne.

Gosport consists of approximately 150 juried artists and craftsmen displaying two- and three-dimensional work. Cash awards exceed $7,500 with additional support provided by many regional sponsors. Gosport benefits Edmarc Hospice for Children, a special local charity that was the first of its kind in the nation. Since 1978, Edmarc has offered assistance to patients and their families every day of the year.

Gosport has a large volunteer base that is dedicated to providing the ultimate festival experience for its artists and patrons. Artists are assisted with their booths, treated to drinks and snacks during the weekend, and invited to a reception and Awards Ceremony featuring a complimentary dinner.

Another one of our pro bono clients, Arengee has donated website design, programming and maintenance for the past several years.

> Visit the Gosport Arts Festival website

Virginia Zoo Annual Report Virginia Zoo Annual Report Virginia Zoo Annual Report

On 28, Dec 2012 | In | By Arengee

Virginia Zoo Annual Report

What happens when you open the cages and let the creatives roam free.

You’d have to travel back to 1892 to witness the beginning of what has become a landmark attraction in Norfolk, Virginia – the Virginia Zoo.

The zoo asked us to create an annual report and gave us carte blanche –no parameters, no preconceived ideas, or focus. The challenge? The zoo had a little or no money for production.

Small budgets require big ideas. We had to find creative ways to deliver a product that was equal to a big budget project. We interviewed zoo keepers after hours and on weekends. We worked with a photographer who captured images for free. We hornswoggled a paper company to donate paper in return for free samples they could use as promotions. And we enticed the printer to heavily discount their fee. The result was a runaway success. The concept was a hand-bound, sketchbook format with all text handwritten. The report was featured in Dynamic Graphics magazine and Design Secrets: Layout published by Rockport.

The Virginia Zoo reported to us they included the piece with several grant applications and were told that the highly graphic report helped them stand out from stacks of other applicants.

Ready means evolving the creative to survive no matter what the budget.

There are some projects that are more than assignments. They’re a labor of love. We were able to negotiate with vendors because they saw the potential of the creative.

Is your budget an elephant or a mouse? Either way, we can help you find a creative solution that can turn ideas into success.

Taste of Hampton Roads Taste of Hampton Roads Taste of Hampton Roads Taste of Hampton Roads

On 28, Dec 2012 | In | By Arengee

Taste of Hampton Roads

How we turned engaging illustrations into food for thought.

Taste of Hampton Roads is the premier annual charity event for the Foodbank of Southeastern Virginia. Since its inception, the Foodbank has distributed over 221 million pounds of food directly and though partner agencies to help reduce hunger in our community.

Arengee has been a Board member for this event for over a decade – developing branding and marketing pieces including posters, save-the-date postcards, tickets, t-shirts, souvenirs programs and a variety of digital media.

Every year, we challenged ourselves to develop a better, more compelling design that would top the previous year’s effort. We worked with local illustrators who took our ideas and vision and created fun and memorable images.

In 2007, we developed a theme that zagged from the expected. The idea was one that resonated to a diverse population — there’s a little bit of country in all of us.

We proud to say that every year we helped bring in more money than the year before. The result? We were able to take a bite out of hunger and help feed hundreds of thousands of our neighbors in Hampton Roads.

Hungry for something truly different?

At Arengee, we’ve discovered that some of the best work is delivered when we direct the illustrator less with specifics and more with what the finished piece needs to accomplish. It frees up creatives to envision unexpected and exciting solutions to challenges.

Creativity. It’s just one of the many benefits Arengee brings to the table. If you have a taste for more, just give us call.

Reading Enriches All Children – website Reading Enriches All Children – website Reading Enriches All Children – website

By Arengee

On 28, Dec 2012 | In | By Arengee

Reading Enriches All Children – website

REACH is a volunteer organization that supports the literacy needs of homeless and at-risk children living in shelters throughout the South Hampton Roads community.

Arengee donated the redesign and reprogramming of the website and provides maintenance as well as strategic direction.

Visit the REACH website