Our response to Brad Jakeman’s Agency Bashing: Provide Viable Alternatives. Brains aren’t gender or ethnic exclusive. More >
PepsiCo Exec Has Tough Words for Agencies
- Read the article (source AdAge.com)
We have a few responses to your rant during the Association of National Advertising’s annual “Masters of Marketing” conference in Orlando, Fla.
“Can we stop using the term advertising…”
- Please provide an alternative term to the act or practice of calling public attention to one’s product, service, need, etc., via paid media.
“I am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women,” he said. “Innovation and disruption does not come from homogeneous groups of people.”
- A) Brains I.E. creative ideas, are not gender or ethnic specific.
- B) Appoint a woman in your place – seems to match better with your line of thinking, and customer.
Question: Is this maybe your idea of lighting a fire under your current agencies since Coca-Cola seems to be able to stay on the cutting edge with the antiquated agency model?
Finally – the client approves ALL creative from the agency they hired.